Friends of Ibba Girls School is a small UK charity helping the local community build and develop a residential school for girls aged 10 - 18 from Amadi, Gbudwi and Maridi states of South Sudan. Together with Totality I have been supporting the charity on a pro-bono basis to help with fund-raising and raising the profile of their girls' school - a school whose existence is currently wholly dependent on voluntary donations. As well as creating an identity for the school and the charity, we created a cause-related communications campaign to raise awareness and support called Pencil Power.
Brand Applications
Pencil Power Campaign
Pencil Power was a campaign based upon the power of education to overcome ignorance, heal division and promote peace. In the face of ongoing violence and internal strife, it would be easy to give up hope that South Sudan could ever have peace; but education can be powerful. Combine this thought with the pencil - the tool and symbol of literacy - and you have the makings of the campaign that ensued: "Pencil Power".
Launch Event
